You know your practice, why you left, and what you are building. But when someone asks you to explain it at a dinner party, in a post, or on your website, something often gets lost between what you know and what comes out. This session is designed to bridge that gap. Over the course of one hour, we work through who you are actually talking to, what they need to hear, and how to say it in your own words so you leave with a message you can confidently use.

Anne asks the questions, and you talk. She reflects back what she is hearing and helps you find the thread that runs through all of it.
We work together to identify what your patients are actually worried about when they find you, allowing us to formulate a core message you can use everywhere.


You will leave with specific language that reflects your actual voice, rather than a generic brochure. You do not need to prepare anything before we start.
Some people book it before they start posting because they want to know what they are saying before they say it publicly.
Some book it because they have been posting for a while and nothing is landing and they cannot figure out why.
Some just want an hour to think out loud with another DPC physician about how to talk about what they are building.
If you want to keep working after the session, async coaching is the next step. If you want to get into action with your content, the Social Media Sprint is there. Neither is required. This session stands on its own.

Anne Gonzalez, MD is a practicing Direct Primary Care physician at Emerald Health DPC in Western North Carolina and the host of the DPC Life Podcast.
She has had this conversation with a lot of DPC physicians. She knows what it sounds like when the message is off, and she knows how to help you find the version that is actually yours.
Price: $97, one time.

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